http://www.watershed.co.uk/digital_communities Digital Communities en-us Mon, 10 Jul 2006 07:53:53 GMT tdscripts.com Podcast Generator clare.reddington@watershed.co.uk 1 UKTV CEO John Keeling runs a digital portfolio of ten channels including UKTV Gold, UKTV Style and UKTV History. The Digital Communities key note speech will explore the vital role that building digital communities will play in UKTV's vision of the future. Keeling will explain why media brands must target consumers' passions and provide them with a richer and more engaging experience based around the creation of communities and how it will be viewers, not broadcasters, that will drive the development of television in the 21st Century. Keeling has worked in the TV industry for 18 years, including stints at MTV, Sky and Channel 4 Mon, 10 Jul 2006 07:53:53 GMT http://hbw.watershed.co.uk/digital_communities/john_keeling.m4a Digital broadcasting technology has opened up new possibilities for the development of local television services, but there are many different visions about how the development of local TV can best service local communities. With ITV and BBC both planning to create more local media should we leave the development of local TV to broadcasters, or are they more interested in serving local audiences than developing community media networks? With the Institute of Local TV drafting its own blueprint for a 240-channel local TV network produced from the bottom up we look at the options and ask whose plans will best tap into the talent and knowledge based of the local communities? Mon, 10 Jul 2006 07:53:53 GMT http://hbw.watershed.co.uk/digital_communities/local_tv.m4a What kind of content are users really looking on mobile? Much of the emphasis this summer will be on the launch of mobile broadcasting and World Cup football clips but user generated mobile content is a fast growing market. Are community-based mobile gaming services where the action really is? Will the future of mobile content be driven by community-based content creation or passive media consumption? Mon, 10 Jul 2006 07:53:53 GMT http://hbw.watershed.co.uk/digital_communities/mobile.m4a Media owners are thinking these days less in terms of selling content to audiences or eyeballs to advertisers and more in terms of harnessing the power of community media and user-generated content. With Newscorp buying into file-sharing website MySpace, ITV acquiring networking site Friends Reunited and the emergence of user-generated mobile platforms such as 3's SeeMeTV, content owners and platform operators are taking the concept of communities more seriously than ever. But do they really understand community-based media and can they ever be really good at it? Mon, 10 Jul 2006 07:53:53 GMT http://hbw.watershed.co.uk/digital_communities/distribution.m4a Broadband, mobile devices and wireless connectivity have transformed the world of gaming from a solitary sofa-based pursuit to a multi-player, multi-media community forum. From Google's Da Vinci Code Quest to the labyrinth of forums, fake websites and additional content that exist to solve the mysteries of ABC drama Lost, increasingly sophisticated consumer marketing campaigns are contributing to the blurring of lines between gaming, media and real life. This session explores how the latest incarnation of the gaming phenomena attracts a broader demographic and is creating virtual communities who share knowledge, pool resources and establish new markets. Mon, 10 Jul 2006 07:53:53 GMT http://hbw.watershed.co.uk/digital_communities/gaming.m4a