The Changing World of Distribution
Thursday 29 June 2006
Media owners are thinking these days less in terms of selling content to audiences or eyeballs to advertisers and more in terms of harnessing the power of community media and user-generated content. With Newscorp buying into file-sharing website MySpace, ITV acquiring networking site Friends Reunited and the emergence of user-generated mobile platforms such as 3’s SeeMeTV, content owners and platform operators are taking the concept of communities more seriously than ever. But do they really understand community-based media and can they ever be really good at it?
Speakers:
Omar Bakhshi, Consultant, IBurbia
Gideon Summerfield, Managing Director, Pioneer Online
Paul Appleby, Senior Producer, BBC Natural History Unit