All In The Game
Thursday 29 June 2006
Broadband, mobile devices and wireless connectivity have transformed the world of gaming from a solitary sofa-based pursuit to a multi-player, multi-media community forum. From Google's Da Vinci Code Quest to the labyrinth of forums, fake websites and additional content that exist to solve the mysteries of ABC drama Lost, increasingly sophisticated consumer marketing campaigns are contributing to the blurring of lines between gaming, media and real life. This session explores how the latest incarnation of the gaming phenomena attracts a broader demographic and is creating virtual communities who share knowledge, pool resources and establish new markets.
Speakers:
Maurice Wheeler, Digital Outlook on the Xbox 360™ Community
Dan Hon, Chief Operating Officer, Mind Candy on Perplex City
Hugh Hancock, Chief Executive, Strange Company on Machinima