3D animation is becoming increasingly popular with film makers and audiences alike, but the significant capital expenditure needed to make these films mean they largely remain the realm of major studios and development houses.

New technology is set to change the animation industry for ever, offering film makers, games developers and animators access to computer power over the internet, paying for as much or as little as they need. The ability to make high quality 3D animation will be opened up, unlocking new sources of creative talent.

In 2004, SE3D offered 12 groups of UK animators free access to HP Labs’ experimental Maya® Rendering Service to produce a 3D short. In addition, participants received Maya® licenses and a programme of workshops, public events and industry mentoring.

What is involved?

The commissioned SE3D animators were given Maya® licenses and access over their internet connections to a HP Labs' Maya® Rendering Service, allowing them to exploit a cutting-edge research utility that it is envisaged will go on to become an industry standard.

Participants also received training and mentoring in advance of production and an eight-month programme of workshops and film festival events. The SE3D showcase represents a significant investment by HP labs and Alias in 3D animation and is supported by a major PR campaign.

In 2003, HP Labs offered an early prototype of this service to Bristol based 422 South, which they used to make the short "The Painter". A customised, high-end version was used by DreamWorks to produce Shrek 2.

Who is involved?

SE3D is a Watershed project sponsored by HP Labs and Alias. An experienced team of researchers from HP Labs designed and manage  the Rendering Service. The SE3D advisory group is chaired by David Sproxton of Aardman Animations Ltd and includes Steve Hinde of HP Labs, Andy Payne of Alias, Shelley Page of DreamWorks, Dick Penny of Watershed, Sarah Jane Meredith of South West Screen, Craig Howarth of 422 South and Toby Barnes of EM Media.

SE3D films have been commissioned by Arts & Business, The Arts Council of Wales, S4C, Sgrin, South West of England Regional Development Agency and South West Screen.

What is the timetable?

The first workshop took place in September 2004 for selected animators, funders and other interested parties. The project was officially launched at Brief Encounters film festival, after which the Rendering Service was available for use. A work in progress screening was shown at Animated Encounters Festival in April and all of the films are due for completion by July 2005.



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To request an application form, commission an animation or request further information, please contact:
Clare Reddington SE3D co-ordinator T 0774 8616411

Dan Lane's Two Fellas