Viewers Are Doing It For Themselves: The Brave New World of Interactive
Thursday 29 June 2006
Far from being happy to sit back and let corporate interests dictate the agenda, more and more individuals are taking the initiative and generating their own content. It's a trend underlined by the explosion in blogging and the rapid growth of sites such as YouTube, which offers new interactive experiences where users can post their own video and watch and comment on others. We explore how media owners such as Playboy and some of the world's biggest brands have been quick to take note and are now exploring the interactive potential of user-generated media.
Speakers:
Trish Magee, Editor, Homechoice
Jon Bains, Founder, Lateral Digital Communications Agency (representing brands such as Levis, Stella Artois)
Ana Kronschnabl, Fluffy Logic